I never saw this one when it was aired, but I have to admit it became one of my favorites as soon as I saw it. So true but still creative to the fairy tale. Poor baby bear....
I tried to learn more and discovered these credits at The Inspiration Room:
The Hummer Three Bears TV ad is another spot in the ongoing campaign managed by Boston advertising company Modernista! Staff involved in this spot included executive creative directors Lance Jensen and Gary Koepke, art director Tim Vaccarino, copywriter Joe Fallon, agency producer Julian Katz and executive producer Charles Wolford.
Director Jake Scott worked with executive producer David Mitchell at RSA Films, and director of photography Tobias Schliessler.
Editor was Kirk Baxter from Rock Paper Scissors. Colorist was Tim Masick at Company 3, New York.
Visual effects were developed by Geoff McAuliffe and Michel Suissa at Brickyard VFX.
Composers were Aaron Alden and Doug Darnell at Robot Repair. Audio engineer was Mike Secher at Soundtrack Boston.
Goldilocks was played by Sarah Jane Morris. Papa Bear was Robert Daly. Mama Bear was Lori Mellmon.