Sunday, December 11, 2011

Advertising: Espen Askeladd

Dovre has been a Norwegian underwear brand since 1922. This year the title for the campagin was Enchanting Quality. We took one of the most known fairy tale characters, Espen Askeladd, and one of his tales and mixed him with today's fashion.

Photographer: Joon Brandt
Additional credits: Øyedrops
Published: February 2010

Via Ads of the World.

1 comment:

  1. I was wondering for ages how in the world the first ad showed a fairy tale character--then I saw the trees in the background. DX

    I like how Ash lad is almost like in front of a painting--he's real the world he's in is less so...