Thursday, December 8, 2011

Advertising: Foundation Hansel & Gretel

Not every child is looking forward to coming home.
In Germany every 5th child gets sexually abused. In 80% of the cases it happens in their home. Get more information at:
Help prevent child abuse

Agency: Scholz & Friends, Hamburg, Germany
Creative Directors: Marcus Korell, André Klein
Art Director: Carolin Rathgeber
Illustrator: Insect, London
Graphic: Mareike Ledeboer
Postproduction: Metagate, Hamburg
Account Executives: Alexander Yazdi, Alexander Ewert, Meike Boesche

Via Ads of the World. This is different, I know. The images are fairy tale related, but the name of the organization obviously is. What a perfect name for an anti-child abuse foundation since such things need to exist, unfortuantely.

1 comment:

  1. Wow, these ads are creepy, and well done. I actually like ads like this, I think it brings the point home better than some of the sickly sweet ones some charities try to do. And I think referencing fairytales can sometimes strike a connection in the subconcious from the tales we have heard as a kid and have a deeper impact.