Saturday, October 23, 2010

Advertising: Cinderella and ghd

The above is the extended version of a new commercial for ghd in the UK. I've previously featured their Rapunzel campaign here on the blog.

From £3m Cinderella TV campaign for ghd:

A new £3m TV advertising campaign for hair styling product brand ghd is set to roll out, promoting its new Midnight Collection, the biggest campaign launched by the brand.

The campaign, created by RKCR/Y&R, features the new gold hair straighter from ghd in TV, outdoor, press and online activity.


Mike Cohen, ghd chief marketing officer, says, “The Cinderella creative - which turns another conventional fairytale on its head and demonstrates perfectly how ghd confidence can help women everywhere to become the “Belles of the ball” this Christmas.”

Also from GHD launches biggest ever campaign by Rosie Baker:

A 60-second television spot will break on Saturday (23 October) during the X-factor [UK].

The campaign includes three different TV executions designed to “establish and focus” the product message.

Online activity includes Facebook home page takeovers and outdoor activity includes a takeover of London’s Bond Street tube station and other tube stations in high footfall shopping destinations to capitalize on Christmas shopping.

The ad also features the track “Lucky you” from LA-based band Le Rev, which is signed to the independent record label Two black Cats set up by RKCR/Y&R.

Anyway, I thought it was one of the best sequences of Cindy's magic disappearing at midnight. And of course it's a very modern take on the tale, girl power all the way. She's not getting pretty for a prince who prefers to look at himself in the mirror.

Oh, and the products are pretty fancy, too.  You can see them at ghd Midnight Collection.

1 comment:

  1. That felt more like an awesome music video than an ad.