Saturday, October 11, 2014

Fairy Tales in Advertising: Symbicort: Three Little Pigs

Symbicort Grandpa from FFAKE Animation on Vimeo.

Saw this this week and had to share, of course. A rather clever use of the fairy tale for an asthma drug. Kudos.

From the Vimeo page:

Director: Mike Smith
Client: AstraZeneca
Product: Symbicort
Agency: JWT NY

The brilliance of using the Wolf and 3 Pigs story for a COPD product can't be understated in this charming throwback to classic fully animated pieces of the 40's and 50's.

Director/Design: Mike Smith
Animation Production: FFAKE
Live Action: Laurence Thrush/Rabbit

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