Friday, October 24, 2014

Fairy Tales in Advertising: Jeep Compass and Fairy Tales

Jeep Compass 2014: Little Red Riding Hood
No more danger on the road.

Okay, this one I am not so sure about. Do these really sell car safety to you? I like the idea but I am not so sure that these are effective for the product. Perhaps if they were in Jeeps somehow? This one makes my head hurt a little. So I'll just hit publish and let you decide!

But really, is Pinocchio really that ubiquitous as a fairy tale to the world, too? These ad campaigns say so. Guess it is that Disney influence, too. And when you think about it, Jack and the Beanstalk is really the other best option and he is very English, too English for Brazil, I imagine. Although Pinnochio is Italian.

Campaign info from Ads of the World:

The highest safety features for the adventurous family.
Advertising Agency: DDB, La Paz, Bolivia
Creative Director / Illustrator: Henry Medina
Art Director: Crash Christian Morales
Copywriter: Bernardo Molina
Account Manager: Mariana Calvo
Published: February 2013

Jeep Compass 2014: Snow White
No more danger on the road.

Jeep Compass 2014: Pinocchio
No more danger on the road.

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