Monday, October 6, 2014

Fairy Tales in Advertising: Colsubsidio Book Exchange 2012

Colsubsidio Book Exchange: Little Red Riding Hood and Moby Dick
Come with a story and leave with another

Okay, this has to be one of my favorite campaigns using fairy tales ever. So I am not saving it for my usual Friday Fairy Tales in Advertising feature. Be sure to look more closely at these and look at the titles to see what they are doing. It takes more than a first glance to fully appreciate these. Of this set, Snow White is my favorite. With sneaky Sherlock Holmes just waiting to be noticed. Adore! I will share a second campaign tomorrow.

Campaign info from Ads of the World:

Advertising Agency: Lowe/SSP3, Colombia
Creative Chairman: Jose Miguel Sokoloff
Creative Director: Gustavo Marioni, Carlos Camacho
Art Directors: Andres Lancheros, Guillermo Siachoque, Sebastian Pelaez
Copywriter: Mario Lagos
Producer: Sonia Llanos
Account Director: Carlos Obando
Published: April 2012

Colsubsidio Book Exchange: Snow white and Sherlock Holmes

Colsubsidio Book Exchange: Harry Potter and Troy

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