Friday, November 18, 2011

Advertising: Rapunzel & Zain

Sometimes things don't turn out exactly like you'd expected. But this TVC is all about making life's journey a more pleasant and satisfactory one. Drawing on the much-loved fairytale, Zain takes us on an epic journey of magical, heroic, and humorous proportions, proving yet again that when it comes to a wonderful world, expectations are always met.


Advertising Agency: M&C Saatchi, MENA, UAE
Executive Creative Director: Samer Younes
Creative Director: Odile Riachi
Associate Creative Director: Pierre Khoury
Senior Art Director: Rola Ghotmeh
Copywriters: Maya Macaron, Maral Ghanma
Producer: Elie Zreik
Director: Michał Sabliński / Platige Image, City Films
Composer: Harry Hadeshian
Account director: Olfa Mourad
Account manager: Raneem Mourad
Published: April 2011

So what did you think of that one?

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