Saturday, November 12, 2011

Advertising: 30 ore per la Vita & Little Red Riding Hood

Fight evil before it grows up.
Help us to stop mother to child AIDS transmission. All you need is 100 euro to save a life.

For: 30 ore per la Vita
Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Agostino Toscana, Guido Cornara
Art Director: Ignazio Morello
Copywriter: Massimo Caiati
Illustrator: Ignazio Morello
Published: April 2008

Via Ads of the World.

I question the efficacy of this one, but it is interesting and thus included here. Fairy tales EVERYWHERE....

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