Friday, November 28, 2014

Fairy Tales in Advertising: Volkswagen Touran

Volkswagen Touran: Little Red Riding Hood
New Volkswagen Touran with specific safety pack for children.

This campaign is from Spain and I find it MUCH more effective than the Jeep one we saw a few months ago, don't you? Never mind that if you have a violent mind, you're wondering what's going to happen if one of them hits the gas pedal. And are perhaps rooting for that, too...

Campaign info from Ads of the World:

Advertising Agency: DDB, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Directors: Javier Melendez, Xavi De La Cruz
Art Directors: Alba Ciércoles, Elisabet Capdevila
Copywriter: Andres Travi
Illustrator: Ignasi Font
Business Director: Gorka Lozano
Account Director: Javier Villalba
Account Supervisor: Ester Vall
Published: April 2013

Volkswagen Touran: Three Little Pigs

Volkswagen Touran: Snow White

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