Saturday, November 19, 2011

Advertising: Student Work: Burger Kind and Fairy Tales

It’s another story. Burger King

Advertising School: Miami Ad School/ESPM Sao Paulo, Brazil
Copywriter: Renato Maroni
Art Director: Rafael Voltolino
Illustrator: Edson Yamasaki

Via Ads of the World. The concept on these is pretty weak and doesn't sell the brand, but they are apparently student work, so I'm not going to rip them very much. The illustrations were intriguing, so I thought I would make these a Saturday post. The more I look at them, the Little Red Riding Hood is the most effective and doesn't earn as strong a panning from me.

And, by the way, Burger King has used fairy tales in real advertising. See my old post of tv spots from Germany for Burger King.

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