Thursday, November 17, 2011

Advertising: Rush Ultimate Chocolate and Fairy Tales




Rush Ultimate Chocolate
Just a little naughty
99% fat free
30% less sugar

Agency: De Pasquale, Australia
Writers: Grant Johnston & Cos Luccitti
Art Director: Grant Johnston
Photographer: Andreas Smetana
Producer: Ellie Smidt

Via Ads of the World.

I have to admit, I grow rather weary of the "bad girl" princesses advertising. Nothing really new here and the LRRH one is the best, but most of these girls come across as bad girl wannabes anyway. Which may be the point, but still...



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