Friday, October 24, 2014

Fairy Tales in Advertising: Jeep Compass and Fairy Tales



Jeep Compass 2014: Little Red Riding Hood
No more danger on the road.

Okay, this one I am not so sure about. Do these really sell car safety to you? I like the idea but I am not so sure that these are effective for the product. Perhaps if they were in Jeeps somehow? This one makes my head hurt a little. So I'll just hit publish and let you decide!

But really, is Pinocchio really that ubiquitous as a fairy tale to the world, too? These ad campaigns say so. Guess it is that Disney influence, too. And when you think about it, Jack and the Beanstalk is really the other best option and he is very English, too English for Brazil, I imagine. Although Pinnochio is Italian.

Campaign info from Ads of the World:

The highest safety features for the adventurous family.
Advertising Agency: DDB, La Paz, Bolivia
Creative Director / Illustrator: Henry Medina
Art Director: Crash Christian Morales
Copywriter: Bernardo Molina
Account Manager: Mariana Calvo
Published: February 2013


Jeep Compass 2014: Snow White
No more danger on the road.


Jeep Compass 2014: Pinocchio
No more danger on the road.

Thursday, October 23, 2014

The Dragon & the Knight: A Pop-up Misadventure by Robert Sabuda



The Dragon & the Knight: A Pop-up Misadventure by Robert Sabuda was released this week. Don't bother to read what I have to say, just go buy it now. That's what I do whenever I see a new book released by either Sabuda or his partner Matthew Reinhart (whose proposed Sleeping Beauty has been MIA for a few years now, but oh well).


In other words, Sabuda and Reinhart are autobuys for me. I love pop-up books and they are two masters in the field. I preordered The Dragon & the Knight: A Pop-up Misadventure much earlier this year and didn't even really look at the vague description available then. Didn't much care. Just knew I wanted it. So when the book arrived on my doorstep this week, imagine my surprise to see that it actually belonged on SurLaLune when I looked at its pages.


Book description:

All of your favorite fairy tale characters come together in this original pop-up masterpiece, from expert craftsman Robert Sabuda.

In this brand-new pop-up adventure, a Dragon and a Knight race through a fairy tale treasury, visiting the worlds of all of your favorite stories—from Rapunzel to Aladdin, to Cinderella, The Three Little Pigs, and more! With characters who literally pop right off the pages, this tour de force will have readers young and old speeding through the book to see just how this chase will end!

Robert Sabuda has created a unique pop-up experience, bringing readers into a story via a 3-D journey. It’s a true masterpiece from the master!


I don't even remember fairy tales being mentioned in the description when I ordered it. Several are found within, but not really to enjoy for reading, but for viewing. Essentially, a dragon and knight race through the fairy tale book with unexpected and increasingly messy results that mean fun for us the reader/viewer. And while the pop-ups in his books are always enjoyable for all ages, this book actually has very little readable text, so it reads well with little ones, too, unlike some of the other pop-up fairy tale offerings available. The pop-ups are surprising but there is an extra twist ending, too, which will delight readers. And make you wonder about your assumptions at times.


Since this is technically a fractured fairy tales book, a knowledge of fairy tales will help for young readers but even a basic familiarity with Disney versions of the tales will suffice. And it's fun to have Aladdin represented in a book like this, too, where it seldom is. Its illustration is most reminiscent of Disney, actually as you can see in the image I am sharing here.

There are also spreads for Rapunzel and Snow White, not pictured here, which were two of my favorites as well as the final pages which cannot be revealed here to avoid ruining the twist ending.


Overall, a great gift book for the holidays for young or old. Young children will enjoy but it's fragile so they will need supervision. It's also stunning how low priced the book is for the level of paper engineering required to produce it. I am trying to decide who on my holiday and birthday lists will enjoy it most.

Tuesday, October 21, 2014

New Book: Channeling Wonder: Fairy Tales on Television edited by by Pauline Greenhill and Jill Terry Rudy



Channeling Wonder: Fairy Tales on Television (Series in Fairy-Tale Studies) edited by by Pauline Greenhill and Jill Terry Rudy is the newest release in the Series in Fairy-Tale Studies from Wayne State University Press.

If you are interested in fairy tale in film, especially TV, this is a book for you. This is one of the first academic book publications--perhaps the first actually--to have academic articles about both NBC's Grimm and ABC's Once Upon a Time. Other shows are represented, too, and not always the usual suspects. Jim Henson's The Storyteller series is studied. So is Rodgers & Hammerstein's Cinderella (1957 Television Production)--if you know your Cinderella history--that musical was first produced for television with Julie Andrews and has been produced for television in a few remakes since then.

Even PBS's Super Why! is included which has had several fairy tale retellings in its series. Other tales and their interpretations are within, too, from Snow White to Bluebeard to Hansel and Gretel. And, never fear, not just American television is included. While the articles tend to be centered around Hollywood, there are others, such as offerings about Japanese interpretations.

I considered retyping the table of contents, but since it is viewable by looking inside the book on Amazon, I decided to spare myself the time. But take a look there and see what a great resource this book is.

In addition--and for me the best part--the book offers a great guide and one of the most comprehensive lists of fairy tales interpreted on film, broken down into these categories:


  • Fairy-Tale Teleography
  • Individual Episodes
  • TV Specials, Live Performances
  • TV Series, Miniseries, and Educational TV Series
  • Made-for-TV Movies
  • Other Television References
  • Filmography

I received a review copy of the book and these lists are where I spent my initial time with the book. I love lists like this and the ones in this book are great. I found a few gems I didn't know about. So yes, I highly recommend this one. There are not many resources for academic studies of fairy tales in television and this is a substantial contribution to that area of study.

Book description:

Television has long been a familiar vehicle for fairy tales and is, in some ways, an ideal medium for the genre. Both more mundane and more wondrous than cinema, TV magically captures sounds and images that float through the air to bring them into homes, schools, and workplaces. Even apparently realistic forms, like the nightly news, routinely employ discourses of "once upon a time," "happily ever after," and "a Cinderella story." In Channeling Wonder: Fairy Tales on Television, Pauline Greenhill and Jill Terry Rudy offer contributions that invite readers to consider what happens when fairy tale, a narrative genre that revels in variation, joins the flow of television experience.

Looking in detail at programs from Canada, France, Italy, Japan, the UK, and the U.S., this volume’s twenty-three international contributors demonstrate the wide range of fairy tales that make their way into televisual forms. The writers look at fairy-tale adaptations in musicals like Rodgers and Hammerstein’s Cinderella, anthologies like Jim Henson’s The Storyteller, made-for-TV movies like Snow White: A Tale of Terror, Bluebeard, and the Red Riding Trilogy, and drama serials like Grimm and Once Upon a Time. Contributors also explore more unexpected representations in the Carosello commercial series, the children’s show Super Why!, the anime series Revolutionary Girl Utena, and the live-action dramas Train Man and Rich Man Poor Woman. In addition, they consider how elements from familiar tales, including "Hansel and Gretel," "Little Red Riding Hood," "Beauty and the Beast," "Snow White," and "Cinderella" appear in the long arc serials Merlin, Buffy the Vampire Slayer, and Dollhouse, and in a range of television formats including variety shows, situation comedies, and reality TV.

Channeling Wonder demonstrates that fairy tales remain ubiquitous on TV, allowing for variations but still resonating with the wonder tale’s familiarity. Scholars of cultural studies, fairy-tale studies, folklore, and television studies will enjoy this first-of-its-kind volume.

Monday, October 20, 2014

New Book: The Sleeper and the Spindle by Neil Gaiman (Author) and Chris Riddell (Illustrator)



(UK Cover with link)

The Sleeper and the Spindle by Neil Gaiman (Author) and Chris Riddell (Illustrator) is released this week in the UK. Not the US. But a small consolation for Gaiman fans is that next week his Hansel and Gretel will be released stateside while it won't be released until December there. But I don't have a US release date for The Sleeper and the Spindle at all yet. There will be one, never fear. But it may be several more months. Bummer. As my dad likes to say, "Life isn't fair." I'll add "especially when it comes to book publishing."


(US Cover with link)

You can find the text of the story in Rags & Bones: New Twists on Timeless Tales quite easily.

But an edition illustrated by Chris Riddell is a treat. I'll show images to tempt and taunt.


Book description from the publisher:

A thrillingly reimagined fairy tale from the truly magical combination of author Neil Gaiman and illustrator Chris Riddell – weaving together a sort-of Snow White and an almost Sleeping Beauty with a thread of dark magic, which will hold readers spellbound from start to finish.

On the eve of her wedding, a young queen sets out to rescue a princess from an enchantment. She casts aside her fine wedding clothes, takes her chain mail and her sword and follows her brave dwarf retainers into the tunnels under the mountain towards the sleeping kingdom. This queen will decide her own future – and the princess who needs rescuing is not quite what she seems. Twisting together the familiar and the new, this perfectly delicious, captivating and darkly funny tale shows its creators at the peak of their talents.

Lavishly produced, packed with glorious Chris Riddell illustrations enhanced with metallic ink, this is a spectacular and magical gift.


Friday, October 17, 2014

Fairy Tales in Advertising: Softbox: Little Red Riding Hood and Snow White



Softbox: Little Red Riding Hood
An inappropriate software harms your company.

Here's a campaign that offers more than one fairy tale. And it's an unexpected advertiser, too. Didn't imagine software using fairy tales like this, did you? I really like the LRRH figurines. But wow, with that apple in the Snow White ad we could get a whole lot of software jokes courtesy of a certain company, yes?

Campaign info from Ads of the World:

Advertising Agency: Diferi, Brazil
Creative Directors / Art Directors: Fabrício Gallo, Mário Virva
Creative Director: Sandro Porto
Copywriter: Sandro Porto
Illustrator: Studio Nuts
Additional credits: Bianca Bruneto
Published: July 2014


Softbox: Snow White
An inappropriate software harms your company.

Thursday, October 16, 2014

Fun eBay Finds: Little Red Riding Hood



I don't often share eBay finds here due to their ephemeral nature--and I really don't search very often--but these recent finds wanted to be preserved in my memory banks so I decided to share here. First there was this "Little Red Riding Hood" Lacquer Jewelry Box which I really like. It is handpainted and handcrafted. The artist's name is Krasnov E.


Next up are these adorable Little Red Riding Hood Lego earrings. These were crafted by the seller--to my knowledge there are no Red Riding Hood Lego sets. But that would be really cool and awesome.


Then there's the Vintage French Red Riding Hood Metal Blanc or Silver Plated Serviette Ring. In other words, a napkin ring. I wonder if these were a set of the same design or if different tales appeared in the set.


Finally, there's the European Charms - 'Little Red Riding Hood and the Big Bad Wolf' which are not so uncommon but they aren't usually packaged together like this for purchase.



And a bonus to see, but it has already sold, and not to me. This Little Red Riding Hood Inspired, Tree of Life Pendant Necklace appealed to me because I am a sucker for Tree of Life jewelry.

New Book: How Fairy Tales live happily ever after: (Analyzing) The art of adapting Fairy Tales by Conny Eisfeld



How Fairy Tales live happily ever after: (Analyzing) The art of adapting Fairy Tales by Conny Eisfeld was published this past summer in the US but just hit my radar. I suspect the book is an adaptation or translation of Eisfeld's Master's Thesis, A Literary and Multi-Medial Analysis of Selected Fairy Tales and Adaptations, which is also available for purchase.

Book description:

What happened to the classic fairy tale? Do we still read the 'old and dusty tales' of wonder to our children or would we rather take them to the cinema? The fairy tale boom has reached Hollywood where popular tales are currently transformed into entertainment movies.

Makers of films and TV series have become the storytellers of the digital age - a transition that frequently leads to discussions about how these new forms limit or contribute to the further development and preservation of the traditional fairy tale.

But what exactly is a traditional fairy tale? The book follows the history of the tale, how it has been changing colors and how it has been adapting and surviving for centuries. The main focus lies on the literary and multi-medial analysis of two popular fairy tales: Rapunzel and Little Red Riding Hood, which have not only been adapted to the screen recently but have been repeatedly altered throughout the centuries.

Follow the journey of the fairy tale from its most basic form, i.e. oral storytelling, to a written and illustrated commitment that shaped the general image of fairy tales for forthcoming generations, to its newest form: the visualization through new and digital media.

About the Author

Conny Eisfeld, M.A. was born in 1986 in Rostock, Germany. The author successfully finished her Master of Arts studies at the University of Southern Denmark and Flensburg in 2012. During her studies of Culture, Language and Media she gained thorough insights into the transformation of storytelling and the academic field of the collective memory. Fascinated by the transition of narration, she continued researching its further progression into the domain of new and digital media. The author has been living in the US, Denmark, Great Britain and Malta where she collected original and adapted tales as well as echoes of stories long known and told. Her work experience at various publishing companies combined with a passion for visual arts inspired her to further advance into the field of cross-media storytelling and beyond.

Wednesday, October 15, 2014

New Book: Stitching Snow by R. C. Lewis


(Amazon US/UK links)

Stitching Snow by R. C. Lewis is released this week. And this is a rarer retelling: a science fiction Snow White. I'm always thrilled with science fiction genre retellings of fairy tales. Thanks to Marissa Meyer for helping make them more popular in recent years. And hubby John and I had fun earlier last year with creating our own Science Fiction Fairy Tales from SurLaLune, one even a Snow White. Remember this?


The Stitching Snow (UK Edition) will be released in the UK in November, so not too long of a wait there.

Book description:

Princess Snow is missing.

Her home planet is filled with violence and corruption at the hands of King Matthias and his wife as they attempt to punish her captors. The king will stop at nothing to get his beloved daughter back-but that's assuming she wants to return at all.

Essie has grown used to being cold. Temperatures on the planet Thanda are always sub-zero, and she fills her days with coding and repairs for the seven loyal drones that run the local mines.

When a mysterious young man named Dane crash-lands near her home, Essie agrees to help the pilot repair his ship. But soon she realizes that Dane's arrival was far from accidental, and she's pulled into the heart of a war she's risked everything to avoid.

In her enthralling debut, R.C. Lewis weaves the tale of a princess on the run from painful secrets . . . and a poisonous queen. With the galaxy's future-and her own-in jeopardy, Essie must choose who to trust in a fiery fight for survival.