Friday, February 27, 2015

Fairy Tales in Advertising: NACC (Children's Cancer Support Center): Snow White

NACC (Children's Cancer Support Center): Snow white
Once upon a time a girl dreamed to be just like other children.

Okay, so from looking at so many of these international advertisements, they get away with more Disney imagery in their ads in Brazil than we do in the US. Worthy cause, so Disney isn't wise to pursue too vigorously, but they don't like this stuff without their permission. And without their logo, I don't think they did provide any information. And they also don't like messing with images of their iconic characters either in professional advertising,so this would ever receive permission in this iteration.

I did some freelance work with Disney catalog back in my poor newlywed, living in California days and nope, just nope. I was REALLY HORRIBLE at Disney copy writing by the way. We parted ways with great relief on both sides. Amicable separation.

This is cease and desist territory here. This is an example of what not to do. And there's ways to do this just as effectively without infringing on copyright. But it takes more effort. Don't be lazy! And you would never get away with this in the US. Never, ever. Do a Google search on Disney's legal pursuits on these matters and be aware. Some of those stories are legendary among a certain segment of the population.

Campaign info from Ads of the World:

Advertising Agency: MMS, Recife, Brazil
Creative Director: Márcio Gomes
Art Director: Filipe Cavalcanti
Copywriter: Leo Farache
Illustrator: Fernando Raposo

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