Also opening better than expected was teen horror/romance 'Beastly,' with an estimated $10.1 million, good for third place. Predictions had suggested the movie would open at around $8 million, since neither Vanessa Hudgens nor Alex Pettyfer is a proven box office draw, and since the teen movie market already includes 'Justin Bieber: Never Say Never' and 'I Am Number Four' a very similar film to 'Beastly,' right down to the casting of Pettyfer as the unearthly, tormented lead. Nonetheless, 'Beastly' had terrific word-of-mouth, especially among viewers under 18.That's good news. I wonder how it will fare next weekend up against Red Riding Hood and with word of mouth. Never underestimate the power of Beauty and the Beast...
Monday, March 7, 2011
Beastly Does Better Than Expected
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