Friday, January 16, 2015

Fairy Tales in Advertiving: PPC Cement: Rapunzel

PPC Cement: Rapunzel
Get 15% more concrete from every bag.

Here's a lighthearted ad. Funny, too. Rock on Rapunzel! Poor Prince! He'll figure it out eventually. But I'd hate to see the height of that tower!

Campaign info from Ads of the World:

Advertising Agency: The Jupiter Drawing Room, Johannesburg, South Africa
Chief Creative Officer: Brad Reilly
Creative Director: Tim Beckerling
Copywriter: Voet Sack
Art Director: Voet Sack
Agency Producer: Manuel Lopes
Photographer: Jason Robinson
Published: March 2012

No comments:

Post a Comment