Friday, March 20, 2015

Fairy Tales in Advertising: Ajuda de Mãe: Fairy tale

Ajuda de Mãe: Fairy tale
An early pregnancy is no fairy tale.

Okay, another hard hitting ad using fairy tales about a social issue. Interesting. Reminds me of the student and other projects we see like this so often about "real" princesses.

Campaign info from Ads of the World:

Advertising Agency: Fuel, Lisboa, Portugal
Art Director: Bruna Gonzalez
Copywriter: João Silva
Creative Directors: Marcelo Lourenço, Pedro Bexiga
Agency Producer: Pedro Silva
Photographer: Frederick Vanzeller
Producer: Garage Photos

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