Monday, March 4, 2019

Fairy Tales in Advertising: Health Insurance in Brazil




I'm still always fascinated by the many ways fairy tales are used to promote products all over the world.

Here are two commercials created by Draftz, Brazil for Unimed Ara├žatuba for health insurance. Rapunzel and Snow White get happy endings earlier than expected with the help of some insurance cards. There is a third in the series that uses Romeo and Juliet but I decided I wouldn't include it here since that's not a fairy tale.

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