Monday, September 22, 2014

Fairy Tales in Advertising: Sanctuary Cove Realty: Happily Ever After

Sanctuary Cove Realty: Once upon
Once upon a time...

No actual fairy tale references here but a fairy tale conventions are referenced in an interesting way with a three part campaign starting with "Once upon a time" and ending with "Happily Ever After." It's an intriguing campaign and concept.

Campaign info from Ads of the World:

Advertising Agency: Junior, Brisbane, Australia
Creative Director: Steve Minion
Art Director: Gabriel Woodmansey
Copywriter: Misha McDonald

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