Monday, April 2, 2012

Mirror, Mirror: Weekend Movie Box Office Results

It's no surprise to anyone observing or participating in pop culture that Hunger Games donimated the box office this weekend. But around here, I was slightly more interested in seeing Mirror, Mirror's figures. In the end, it came in third place behind Hunger Games and Wrath of the Titans.

From the Los Angeles Times:

Audiences liked "Mirror Mirror" as much as "Wrath," giving it the same B-plus grade. The PG-rated film, produced and distributed by Relativity Media, attracted a far different demographic — 60% of attendees were families with children. Like Warner Bros., Relativity executives are hopeful that the film will perform well in the coming weeks when more children are out of school.

"We would have liked a higher number, but we're in a great position to play into the holidays," said Kyle Davies, Relativity's president of theatrical distribution. "I think 'The Hunger Games' is just a phenomenon that affected everybody. It's playing to a wide variety of audiences, and its success impacted us."

Relativity spent more money to create "Mirror Mirror" than it has any other film — about $100 million, according to a person close to the production who was not authorized to speak publicly. A Relativity spokesperson said the final cost was $85 million.

So did anyone here see Mirror, Mirror? I won't be able to spare the time for it for several more weeks. I imagine my home and life will finally be sorted enough by the time Huntsman is released and since John is interested in that one, I may see it in the theatre. Mirror, Mirror will probably have to await my DVD player. If the company is smart, they will get that DVD out around the same time Huntsman is released. I know that is only two months from release date, but the average DVD release is now three months and since Huntsman is riding Mirror, Mirror's advertising tails, it's only fair to recriprocate.

1 comment:

  1. Saw it and really enjoyed it. It was what they advertised it to be - fairly light-hearted and very funny! It even made my husband laugh multiple times. While I think Snow White and the Huntsman will out-perform Mirror Mirror because of its darker image, I think people who see Mirror will be pleased.