Goldilocks and Bell True Fit Commercial

Alicia, a SurLaLune reader, shared this commercial with me today. It's for Bell True Fit bicycle helmets. It's a clever usage of the concept and so I had to share here. I admit that these advertising posts are some of my favorites...

And so here it is:



Thanks, Alicia! I had never heard of this one and for a rarity its even for a product I find useful and needful for children, too.