Advertising: The Guardian and The Three Little Pigs

The above is a new commercial from The Guardian (a UK newspaper) that was released yesterday.

From Guardian open journalism: Three Little Pigs advert:

This advert for the Guardian's open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the Three Little Pigs in print and online. Follow the story from the paper's front page headline, through a social media discussion and finally to an unexpected conclusion.

Interesting concept and I'm not touching the open journalism discussion. I have to admit for me personally the message is almost trite since I am used to seeing so many recent retellings in which the pigs are dastardly and the wolf is innocent.

Add: Doc-in-Boots posted about this today, too. She discusses the commercial more than I am so go over there to read a thoughtful post.