Three Billy Goats Pub

Now this is fun! Kudos to Ron Smits for using a fairy tale in a clever way.

Three Billy Goats Pub finds home below Mason Street bridge

Smits said he chose the name because the pub is under the bridge, referring to the "Three Billy Goats Gruff" fairy tale. It also fits nicely with one of the bar's main beer suppliers: Horny Goat Brewing Co. of Milwaukee.

Not the way I usually think of The Three Billy Goats Gruff but it really works well in this scenario. I wonder how many patrons will realize the name is based on a fairy tale?