Not every child is looking forward to coming home.
In Germany every 5th child gets sexually abused. In 80% of the cases it happens in their home. Get more information at: www.haensel-gretel.de
Help prevent child abuse
Agency: Scholz & Friends, Hamburg, Germany
Creative Directors: Marcus Korell, André Klein
Art Director: Carolin Rathgeber
Illustrator: Insect, London
Graphic: Mareike Ledeboer
Postproduction: Metagate, Hamburg
Account Executives: Alexander Yazdi, Alexander Ewert, Meike Boesche
Via Ads of the World. This is different, I know. The images are fairy tale related, but the name of the organization obviously is. What a perfect name for an anti-child abuse foundation since such things need to exist, unfortuantely.
Wow, these ads are creepy, and well done. I actually like ads like this, I think it brings the point home better than some of the sickly sweet ones some charities try to do. And I think referencing fairytales can sometimes strike a connection in the subconcious from the tales we have heard as a kid and have a deeper impact.
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