Mom was reading me a tale, till daddy came back...
Violence against women is violation of human rights.
Denounce
Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director / Creative Director: Pancho González
Art Director: Rodrigo Geisse
Copywriter: Pancho González
Photographer: Javiera Eyzaguirre
Account manager: Alexis Sfeir
Via Ads of the World.
I think these would have been more effective if the models were younger and less model-y. These just make me think, "I was reading a tale until my boyfriend/husband got back." Not quite the same message.
ReplyDeleteAlso, the second ad doesn't go with the theme of the story. Mom-the-Evil-Queen sitting around reading fairytales to Snow White? A little girl gets into the story her mother is reading and imagines herself as an older Snow White, who has just been given a poisoned apple by her stepmother...and then Daddy shows up and shoots her? Wait, what?! They should have chosen a story with a male villain.
I think these imply the violence was against the mother, which makes the older models make sense. Note the "Violence against women" not "violence against children". Both are horrible, of course.
ReplyDeleteI don't necessarily think these ads convey the idea very well, but they do at least get the shock value in which is necessary for these sort of campaigns.