Thursday, June 3, 2010

The Aurora Collection, Based on The Sleeping Beauty fairytale

From a press release, Molly Brown London Nominated for UK Jewellery Brand of the Year:

Molly Brown London has been named as a finalist for the prestigious Jewellery Brand of the Year Award in the UK Jewellery Awards 2010. Widely recognised as the most highly coveted awards within the jewellery industry this is a huge achievement by Molly Brown considering it is a relatively young British brand. Established in 2006, Molly Brown London Collections are the best-selling girls accessory in Harrods and Selfridges and the brand is now stocked in over 85 leading independent jewellery stores and boutiques throughout the UK and Ireland.

Molly Brown will be competing against industry giants Pandora and Stephen Webster as well as Hot Diamonds and Italian brand Ti Sento. The 2010 awards will take place at The Grosvenor Hotel, Park Lane on July 15th.

Molly Brown has quickly become the most sought after brand in the UK for quality girls' jewellery. Collections include the award-winning Jelly Bean Collection; this iconic collection won Best New Product Award at The International Jewellery London show 2007. The Aurora Collection, based on The Sleeping Beauty fairytale has also become one of the brand's most successful. The hand-painted enamel and sterling silver fairy bracelets, bangles and necklaces make the most perfect christening gifts; each little fairy brings a special gift for the baby girl - The Gift of Beauty, Love or Song.

Did you see the bit about The Aurora Collection, based on The Sleeping Beauty fairytale?  My search engines did which meant I had to learn more.  Well, they are definitely more in the line for children, but they are cute as you can see from the pictures I captured here.  The collection has three colors and three styles of jewelry--necklace, bracelet, bangle.  You can see more at Molly Brown London.

While the blue and pink are named such I am charmed by the aqua one which is named Peppermint Fairy.  I want a peppermint fairy just for the name! 

And if you explore, you will find a glass slipper charm as well as fairy tale named charms that are rather abstract--such as a snowflake for Snow White.

And, no, despite the name, there really isn't much of a Disney influence, rather than cute little fairies which is very general and not very influential indeed.

SurLaLune is not affiliated with Molly Brown.  I'm just providing images and links as an information service.

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