During this busy time, I've really missed the Fairy Tales in Advertising posts I enjoy sharing so much. Rank commercialism using fairy tales always fascinates me. This Geico commercial is one of the newest to use Sleeping Beauty.
What if Prince Charming's kiss never woke Sleeping Beauty? What if Sleeping Beauty was never actually "asleep" at all? This latest 'It's What You Do' campaign commercial turns a classic fairy tale on its head with one of the oldest tricks in the book.
I'll also share the behind the scenes, making of the commercial video: