Thursday, October 20, 2016

Fairy Tales in Advertising: Geico's Sleeping Beauty

During this busy time, I've really missed the Fairy Tales in Advertising posts I enjoy sharing so much. Rank commercialism using fairy tales always fascinates me. This Geico commercial is one of the newest to use Sleeping Beauty.

Commercial description:

What if Prince Charming's kiss never woke Sleeping Beauty? What if Sleeping Beauty was never actually "asleep" at all? This latest 'It's What You Do' campaign commercial turns a classic fairy tale on its head with one of the oldest tricks in the book.

I'll also share the behind the scenes, making of the commercial video:

No comments:

Post a Comment