Advance Info Service: Snow White
Good story deserves good ending. AIS Book donations for children.
Not a brand new concept if you've been reading the Fairy Tales in Advertising features here on SurLaLune for a while but some really dark illustrations this time. And The Little Prince is a surprise. Another one that would be lost on most of the audience in the U.S. but works in countries where French influence is stronger. Didn't expect it in Thailand, I admit.
Campaign info from Ads of the World:
Advertising Agency: Matchbox, Bangkok, Thailand
Creative Director: Vinai Ngamphathipong
Art Director: Ngamnade Pongrakananon
Copywriters: Vilasinee Malyanon, Kraichit Chargonpanish
Illustrator: Neab Niyom
Published: May 2008
Advance Info Service: Pinocchio
Advance Info Service: The Little Prince