Friday, January 2, 2015

Fairy Tales in Advertising: Optagraf: Yellow Riding Hood



Optagraf: Yellow Riding Hood
A single color can change the whole history.

Okay, here's a lighthearted but pertinent campaign for color safe and color fast colors. The Yellow Red Riding Hood is interesting. I wonder how pertinent Clockwork Orange/Magenta is to the average consumer though. I know the reference but it's not really that common these days. Nor is the Pink Panther for that matter.

Campaign info from Ads of the World:

Advertising Agency: Intermix Comunicação, Curitiba, Brazil
Art Director: Emerson "Morruga" Ferreira
Copywriter: Thiago Mattar
Illustrator: Daniel Mustafa
Published: October 2011


Optagraf: A Clockwork Magenta
A single color can change the whole history.


Optagraf: The Panther Faded
A single color can change the whole history.

1 comment:

  1. Maybe it's the cartoon fan in me, but I'm not sure why someone wouldn't get the Pink Panther reference.

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