Essenciale Beauty Center: Rapunzel
Essenciale Beauty Center Home Service. Because sometimes you just can’t leave.
Again, fairy tales to advertise anything. Just anything. Clever concept and it also invokes the darker side of some tales that usually we don't consider. That Three Pigs image below isn't meant to be dark, but it has that overtone to me as I think about it. I had a visceral reaction to it for some reason. Homebound fairy tale characters, hmmm.... And my brain starts composing a story of an agoraphobic Rapunzel, too. Double hmmm....
Campaign info from Ads of the World:
Advertising Agency: DezNoveOito, Curitiba, Brazil
Creative Director: Fernando Baibich
Art Directors: Fábio Miranda, Pietro Domiciano
Copywriter: Bruno Trindade
Illustrator: Lucas Parolin
Published: September 2012
Essenciale Beauty Center: Three little pigs
Essenciale Beauty Center Home Service. Because sometimes you just can’t leave.
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