Friday, December 26, 2014

Fairy Tales in Advertising: Baby Beef Jardim: Multiple Tales

Baby Beef Jardim: Costume Party, Little Red Riding Hood
Baby Beef Jardim presents Costume Party

Okay, so am I the only one who thinks the Riding Hood Wolf costume is cute, but finds the Witch one below confusing? It looks like Cinderella and the Witch from Snow White meshed together instead of Snow White herself. Because Snow White, despite the rare illustration or two and definitely in popular culture, has black hair.

And I really have no idea what this was fully advertising. An costume party at a restaurant--Baby Beef Jardim--is my best understanding.

Campaign info from Ads of the World:

Advertising Agency: Findout Advertising & Marketing, Brazil
Creative Director: Roberto Junior
Art Director: Breno Cardoso
Copywriter: Anna Carolina Moraes
Illustrator: Patricia Aroeira
Additional credits: Renato Silva
Published: August 2013

No comments:

Post a Comment