Toyota Foundation: Little Red Riding Hood
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Okay, I never expected to see Little Red Riding Hood and Napoleon used for the same ad campaign. But I really love the Red Riding image and message--for me since I am biased anyway--it's much more powerful than Napoleon. Besides, one is fiction and one is history so the Napoleon seems to be playing fast and loose with what was a real war, a real tragedy for many, just lessened in emotional impact thanks to time. Ick. How about using Hansel and Gretel instead? Or Jack and the Beanstalk? Or almost anything else from fiction? Not Waterloo. A battle that would have likely happened whatever the natural landscape anyway.
Campaign info from Ads of the World:
Advertising Agency: Badillo Nazca Saatchi & Saatchi, San Juan, Puerto Rico
Creative Directors: Juan Camilo Valdivieso, Pedro Pérez
Art Directors: Cristina Burckhart, Fernando Suárez, Cristo Oviedo
Copywriters: Pedro Pérez, Juan C. Valdivieso
Photographer: Ale Burset
Illustrator: Diego Speroni / F16 Producciones
Toyota Foundation: Napoleon