Spoleto Restaurants: Snow White
A starving child's fantasy is reduced to food.
Didn't investigate the details, but obviously a campaign to end child hunger in Brazil with Spoleto Restaurants. They've used fairy tales before, too, much more jubilantly for a different reason. Scroll down to see.
Campaign info from Ads of the World:
Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Directors: Roberto Vilhena, Alessandra Sadock, Gustavo Tirre
Art Director: Carolina Lobianco
Copywriter: Roberto Sá
Illustrator: Imagina
Published: March 2012
Spoleto Restaurants: Cinderella
Spoleto Restaurants: Little Red Riding Hood
Previously, a Spoleto campaign used Little Red Riding Hood this way:
Inside that's how you'll feel.
Spoleto Delicious Pasta
Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Copywriter: Ricardo Dolla
Art Director: Bernardo Romero
Via Ads of the World, too.
I've posted this last one previously. And I still just adore this illustration. The wolf is so very jubilant and the perspective is fun. Maybe I want pasta for dinner tonight...but then I usually do.
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