Friday, November 21, 2014

Fairy Tales in Advertising: Spoleto Restaurants: Fairy Tale Princesses

Spoleto Restaurants: Snow White
A starving child's fantasy is reduced to food.

Didn't investigate the details, but obviously a campaign to end child hunger in Brazil with Spoleto Restaurants. They've used fairy tales before, too, much more jubilantly for a different reason. Scroll down to see.

Campaign info from Ads of the World:

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Directors: Roberto Vilhena, Alessandra Sadock, Gustavo Tirre
Art Director: Carolina Lobianco
Copywriter: Roberto Sá
Illustrator: Imagina
Published: March 2012

Spoleto Restaurants: Cinderella

Spoleto Restaurants: Little Red Riding Hood

Previously, a Spoleto campaign used Little Red Riding Hood this way:

Inside that's how you'll feel.
Spoleto Delicious Pasta

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Copywriter: Ricardo Dolla
Art Director: Bernardo Romero

Via Ads of the World, too.

I've posted this last one previously. And I still just adore this illustration. The wolf is so very jubilant and the perspective is fun. Maybe I want pasta for dinner tonight...but then I usually do.

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