Friday, October 17, 2014

Fairy Tales in Advertising: Softbox: Little Red Riding Hood and Snow White



Softbox: Little Red Riding Hood
An inappropriate software harms your company.

Here's a campaign that offers more than one fairy tale. And it's an unexpected advertiser, too. Didn't imagine software using fairy tales like this, did you? I really like the LRRH figurines. But wow, with that apple in the Snow White ad we could get a whole lot of software jokes courtesy of a certain company, yes?

Campaign info from Ads of the World:

Advertising Agency: Diferi, Brazil
Creative Directors / Art Directors: Fabrício Gallo, Mário Virva
Creative Director: Sandro Porto
Copywriter: Sandro Porto
Illustrator: Studio Nuts
Additional credits: Bianca Bruneto
Published: July 2014


Softbox: Snow White
An inappropriate software harms your company.

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