Fairy Tales in Advertising: Scrabble: Multiple Tales

Scrabble: Red Riding Hood

This one is fascinating but I have to let the designers fully explain it. So from Ads of the World:

This poster was written to prove the infinite amount of words you can get combining the alphabet letters when playing Scrabble. We took the classic tale Red Riding Hood "Caperucita Roja" and using the exact same letters, from the title and the story, wrote a completely different tale: "Pau el Carrito Caja", Paul the little Boxcar. As an example, if this poster was written in English, a different tale using the same letters of Red Riding Hood could have been "Odd Herd Origin". "Pau el Carrito Caja" tells the story of a little girl that travels with her imagination to different places on Pau, in her car made out of a wooden box.

Advertising Agency: Ogilvy, Guatemala
Chief Creative Officer: Ramiro Eduardo
Creative Director: Herberth Monterroso
Copywriter: Desire Cojulum
Illustrator: Sua Agape
Art Directors: Fernando Mira, Christina Irving-Bell

Now someone go play this rewriting game with another fairy tale. I call Princess and the Pea!  Nah, I think I will just stick to playing Scrabble instead. Which, ironically enough, has been my computer game of choice for clearing the brain after a long day in 2014.

Scrabble: Three Little Pigs

This poster was written to prove the infinite amount of words you can get combining the alphabet letters when playing Scrabble. We took the classic tale Three Little Pigs "Los Tres Cochinitos" andusing the exact same letters, from the title and the story, wrote a completely different tale: "Tres Chinitos Locos", Three Crazy Little Chinese. As an example, if this poster was written in English, a different tale using the same letters of Three Little Pigs could have been "The Glitter Piles". "Tres Chinitos Locos" tells the story of three wise Chinese friends that get the call from the Emperor to find the cure for mortality. After many attempts the wise Chinese come back with the solution: To avoid mortality live your life fiercely.

Scrabble: The Ugly Duckling

This poster was written to prove the infinite amount of words you can get combining the alphabet letters when playing Scrabble. We tok the classic tale The Ugly Duckling "El Patito Feo" and using the exact same letter, from the title and the story, wrote a completely different tale: "Pelotita Ofe", Little Ball Ofe. As an example, if this poster was written in English, a different tale using the same letters of The Ugly Duckling could have been "Cudy The Gull King". "Pelotita Ofe" tells the story of a little ball called Ofe (short name for Ofelia) that opposite to the Ugly Duckling, goes from pretty to ugly after she goes on a diet because she finds out that she is fat.

How fitting that I will be spending the weekend at the Southern Festival of Books!