Prefeitura de Jaraguá do Sul: Once upon a time
Don't let sexual violence against children repeat.
This is an ad for the Brazil's national day against violence, abuse and sexual exploitation of children on May 18, 2013. This Monday will be May 18th again. I thought I about saving the post for that day instead but I actually like to know about these days in advance so here is the ad as a reminder on our usual Friday instead. A very important cause and a fine poster to call attention to it.
Campaign info from Ads of the World:
Advertising Agency: Squeeze, Florianópolis, Brazil
Creative Director: Cristiano Valente
Art Director: Cristiano Valente
Copywriter: Luisa Sganzerla
Published: May 2013