Sanctuary Cove Realty: Once upon
Once upon a time...
No actual fairy tale references here but a fairy tale conventions are referenced in an interesting way with a three part campaign starting with "Once upon a time" and ending with "Happily Ever After." It's an intriguing campaign and concept.
Campaign info from Ads of the World:
Advertising Agency: Junior, Brisbane, Australia
Creative Director: Steve Minion
Art Director: Gabriel Woodmansey
Copywriter: Misha McDonald