Só Ação Solidarity movement / Book Biennial of Pernambuco: Book Donation, Little Red Riding Hood
Don't throw out your books. Donate them.
This campaign for books donation--I'm curious as to the usage for the books--reselling for funds, literacy, other?--features homeless renditions of fairy tale characters. The homeless Three Pigs is the most interesting twist for me, not necessarily the ad itself, but it makes me think of all the retelling possibilities of homeless three pigs. A worthy cause and interesting campaign.
Campaign info from Ads of the World:
Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Casa do Pixel
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa
Published: February 2012
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